Our Founding

In April of 2019, co-founders Ria Panda, Srija Sankavaram, Meghna Prasanth, and Saketh Panchumarthy were sitting in an isolated corner in a Starbucks in Sacramento. Expecting a fairly normal study session, the four friends were surprised when a ragged, unfamiliar woman approached the group. Being wary of this stranger, the group aimed to keep the conversation short and cordial. The woman desperately asked Ria to borrow her phone, and Ria warily obliged.

“You ruined my life!” the woman screamed into the phone. This passionate outburst sent chills down the spines of the unknowing high schoolers.

What Ria expected to be a short conversation turned into a story of tragedy. The concepts of domestic violence and human trafficking were strongly implicated in her explanation.

Crystal’s story sparked the founding of Project Morph, conceptualized as a student-led initiative project aiming to create a lasting change for domestic violence victims through means of fundraising donations, and events.

Current Plans

Since our founding six years ago, our jewelry has been our focus. We’ve carefully crafted and sold bracelets, necklaces, and other merchandise—including stickers—that not only raise awareness about domestic and gender-based violence but also serve as symbols of solidarity and support for survivors. Every purchase contributes directly to our mission: 100% of the proceeds are either reinvested into future Project Morph initiatives—such as educational campaigns, outreach programs, and community workshops—or go directly to supporting domestic violence victims through care kits, financial aid, or partnerships with local shelters.

In addition to selling merchandise, Project Morph is active in our community as well. Morph has quarterly held donation drives in collaboration with local nonprofits. Rewire Community, a non-profit in the San Ramon-Dublin area, is one of our favorites; we have worked extensively to create care packages with essential supplies including blankets, food items, and PPE to give to Bay Area shelters like BAWAR, Riley’s Center, and Ruby’s Place.